Automotive Dealership
The Geely Itavema dealership was conceived as an integrated automotive retail and service environment that brings together brand experience, vehicle display, customer hospitality, technical delivery and after-sales operations within a unified architectural identity.
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Geely Itavema Automotive Dealership
Bauru, São Paulo, Brazil
The Geely Itavema dealership was conceived as an integrated automotive retail and service environment that brings together brand experience, vehicle display, customer hospitality, technical delivery and after-sales operations within a unified architectural identity.
A transparent, double-height showroom creates the project’s primary public interface. Full-height glazing maximizes visibility from the street and establishes a direct connection between the interior displays and the urban context. Dark exterior cladding, illuminated signage and large-format digital media panels reinforce the contemporary character of the Geely brand, while dedicated outdoor areas accommodate vehicle display, technical delivery, test-drive preparation and electric-vehicle charging.
Inside, the retail environment is organized around a clear and intuitive customer journey. Vehicle displays are combined with reception points, consultation areas, management offices and a 103.68 m² hospitality lounge. Warm timber finishes, integrated lighting and a suspended linear canopy introduce a more welcoming atmosphere within the high-performance commercial space.
The operational program includes a 452.94 m² showroom, a 400.07 m² service workshop and a 225.44 m² pre-owned vehicle area, together with post-sales reception, maintenance and tool rooms, vehicle preparation and washing areas, staff facilities and administrative support spaces. Customer circulation and technical vehicle movement were carefully separated to improve safety, service efficiency and operational clarity.
The workshop incorporates maintenance bays, lifting equipment and dedicated electric-vehicle service areas, while the external layout supports access to the service department, vehicle supply, test-drive operations and zero-kilometer vehicle delivery.
Through the integration of architecture, interior design, branding and operational planning, the project creates a contemporary dealership that functions not only as a vehicle showroom, but as a complete customer-experience and mobility center.
Project data
Client: Itavema / Geely
Location: Vila Aviação, Bauru, São Paulo, Brazil
Typology: Automotive Dealership and Service Center
Showroom: 452.94 m²
Service workshop: 400.07 m²
Pre-owned vehicle area: 225.44 m²
Customer lounge: 103.68 m²
Services: Architecture, Interior Design, Retail Planning, Operational Layout, Façade Design, Customer Experience and Technical Coordination